Search Engine Optimisation
Making your Website Deliver Real Results
Making your Website Deliver Real Results
Search Engine Optimisation (SEO) is vital to ensure your website achieves relevant search results. Where as years ago people used classified directories such as Yellow Pages to find services they are now using search engines like Google to do so. This is why it is so important that your website can be found via web searches. If your website cannot be found in searches for the service you provide then you are missing and ignoring a huge part of the audience that your website was created for. It’s akin to writing a great novel but having it placed in the accountancy section at the library.
Making sure your website targets the right sector is a function of Search Engine Optimisation or SEO. This process simply helps search engines categorise your website correctly and provides you with targeted and relevant visitors.
Search Engine Optimisation (SEO) is the method of ensuring your website ranks for the most relevant search results. The more relevant your website is to the search term the higher your ranking will be. This also means your website is receiving targeted visitors. As a result search engine optimisation is an essential part of any website design. And achieving the right SEO will make a huge difference in your websites effectiveness.
People often mistakenly think SEO is all about 'tricking' search engines like Google or Bing into ranking your website highly. It is not, and any attempt to circumvent their rules will likely lead to your website being ignored all together.
In fact search engines want nothing more than providing the most relevant search results for its users. It is only by delivering the right results that search engines achieve trust & loyalty from users. And it is this ability to offer the most accurate results that has resulted in Google becoming the world's most popular search engine.
So what Google & all other search engines want are to categorise websites in the most relevant manner. By adopting the correct SEO practices you are helping the search engines achieve this. And in return you are maximising your websites effectiveness in search results.
At Qss Design we work with you to develop the right SEO strategy that will result in more targeted and relevant traffic. We do this by understanding what it is you want to achieve from search engine optimisation & advising the best strategy to accomplish this. This covers all aspects of SEO techniques such as keyword research, link building, seo content etc.